Websites today are nothing like websites from a couple of decades ago. In fact, what can be accomplished with a basic website today would have been a masterful undertaking years ago. Technology has changed a lot, which is why there is so much to consider when you are embarking upon the journey of website design. While it’s often prudent to hire a professional that understands all of the current trends and best practices, sometimes that’s not possible. If that’s your situation, there are a few things you should know that can prevent common mistakes. While these principles are simple, they can make a profound difference.
As you read this article, think about what caused you to click on the link. Whether it was the title of the article or the keywords, you landed here because of the content. It’s a perfect example of why the development of engaging content is so very important. Simply put, if you don’t have the right content, you won’t appeal to your target audience and you will struggle to sell your products or services. One of the most significant aspects of content is keywords. Sometimes businesses have a hard time incorporating keywords into engaging content, but it’s a skill that just about anyone can improve with time and practice.
Once you drive consumers to your website, it’s important that it isn’t filled with clutter. Why? Because too much information on a website that’s presented in an overwhelming fashion can detract attention and cause readers to leave – and possibly never return. Web designers understand that sometimes less is more. It’s also important to know how people process information because it can inform your decision on how you place content and images on your website. You should also know your target audience because it will help you choose the right images and content. Although, student marketing is different than marketing to retirees or even executives that are established in their careers.
Everyone has come across at least one call to action at some point in life. While you may not have known what was happening, when you see or hear the words “Call Today” or “Apply Now,” you’ve experienced a call to action. It’s essentially the marketer telling the consumer what to do and when to do it. Studies have proven that calls to action work and when present, the increase sales. As simple as it may sound, when you tell someone what to do, there’s a greater chance of them doing it.
Over the past few years, it has become increasingly more important to ensure your website has a responsive layout. This is critical because websites lacking this feature can cause problems for people that are accessing the website from a mobile phone. Given the number of consumers that use their phone to do just about everything, companies without a mobile-friendly and responsive website are leaving money on the table. Shoppers should be able to easily access your website from any device.