In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Have your friends test your site, ads, emails, and other parts of your campaign. You could also employ a professional to evaluate your mobile marketing campaign.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Adjust your phone etiquette accordingly.
Professionals will often take their mobile marketing strategy in small steps. That is what you should do too. Start with texting, progress to calling, proceed a bit further to videos and maintain this progression as you build your social network and expand your mobile marketing empire as far as it can reach. Don’t be afraid to try a lot of different methods.
Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Customers probably will not search for you, however they may check you out on a social networking site.
On the mobile landing page, try out A/B testing. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Choose the better performing option from the two of them.
Learn as much as possible about your customers. Know what your target audience responds to before you start designing a mobile marketing plan. Which are they more likely to use: their cellphones or their computers? What type of operating systems do they use on their phones? Find out all you can about those you wish to reach, so that you can reach them.
After reading these tips, you can begin to understand what it takes to become a great mobile marketer. You must be willing to learn as much as possible and apply that knowledge whenever possible. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.